Search Engine Optimization (SEO)
Search engines have changed the dynamics of electronic commerce. It's all about being in the good graces of the search engines. Fortunately, IT & BPO Solutions has solid experience in this domain. We know of effective ways to get your web site feature higher in the organic searches. And, our methods are not secretive or illegitimate. In fact, trying to trick a search engine is detrimental to the search ranking of a web site.
As a web site owner, even you can work on Search Engine Optimization, it's not rocket science or something that can not be done. It's something that needs to be done religiously. Search engines (especially Google) keep updating the way they rank sites, so that no one can game the system. Since we do it evey day, we are in a unique position to help you with your Search Engine Optimization needs.
Search Engine Optimization goes beyong adding meta tags in the web pages. It's about writing compliant code, using relevant content, appropriately selecting the keywords, writing matching descriptions, highlighting what's important on a web page and much more. No one, save Google engineers, can promise you a top slot in a Google organic search but we can definitely optimize your web site enough to be ranked higher. And, please do NOT get tricked by any of those ads that promise you a top rank with Google in 30 days or less. It's not going to happen. Search Engine Optimization is a slow game. It's wait and watch most of the time. Results are not produced overnight; it takes search engines time to crawl a web site (generally two weeks between successive crawls) and it's likely that changes that are made today may not be seen by the search engines for the next 2-3 weeks. Also, it is not guaranteed that changes that were made will be successful. And, if they are not, they need to be tweaked and re-submitted for the desired result.
We often get clients who have a pretty good site going and they plan to revise it. The problem is that they are not sure (and no one can be) if the revised site is going to be as popular with the search engines and the consumers alike as the current version. This is a very serious concern and something that we deal with frequently. At IT & BPO Solutions, we have dedicated SEO strategists, who know how to make safe changes/additions. They are experts in Multivariate and A/B split system testing. Before making an important change permanently live, they will test and then re-test not only the search engine response but also how the consumers react to that change. Beautiful, isn't it? To help you decide which design is better, we'll give you direct statistics from the consumers as to what they like better. All this without taking your business offline or running an expensive/obtrusive opinion poll.
Search Engine Marketing (SEM)
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008, The New York Times - working with comScore - published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
If you plan to proactively market your product/service with the search engines, then we can help you setup campaigns, manage your ad groups and select keywords and configure the bid amount.
Sponsored search results are tricky. While they guarantee coverage at pre-defined spots but you can run out of daily budgets very fast. A lot of care and attention has to go into how the campaigns are managed. Geographical targetting, setting daily maximums, running multiple ad groups and creating different ads are all a part of a successful internet marketing strategy. We can recommend where you should advertise and manage your internet marketing effort. We work with Google, Yahoo, Overture, MSN, Looksmart and other popular engines.
Internet marketing is associated with several business models:
- e-commerce - this is where goods are sold directly to consumers (B2C) or businesses (B2B) or consumer to consumer (C2C).
- lead-based websites - an organization that generates value by acquiring sales leads from its website.
- affiliate marketing - the process in which a product or service developed by one entity (e-commerce business, single person, or a combination) is sold by other active sellers for a share of profits. The entity of the product may provide some marketing material (sales letter, affiliate link, tracking facility) However, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.
- local internet marketing - through which a small company utilizes the Internet to find and nurture relationships, which are to be used for real-world advantage. Local internet marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.