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Internet Search & Marketing and Search Engine Optimization
Search Engine Optimization (SEO)
Search engines have changed the dynamics of electronic commerce. It's all about being in the good graces of the search engines. Fortunately, IT & BPO Solutions has solid experience in this domain. We know of effective ways to get your web site feature higher in the organic searches. And, our methods are not secretive or illegitimate. In fact, trying to trick a search engine is detrimental to the search ranking of a web site.
As a web site owner, even you can work on Search Engine Optimization, it's not rocket science or something that can not be done. It's something that needs to be done religiously. Search engines (especially Google) keep updating the way they rank sites, so that no one can game the system. Since we do it evey day, we are in a unique position to help you with your Search Engine Optimization needs.
Search Engine Optimization goes beyong adding meta tags in the web pages. It's about writing compliant code, using relevant content, appropriately selecting the keywords, writing matching descriptions, highlighting what's important on a web page and much more. No one, save Google engineers, can promise you a top slot in a Google organic search but we can definitely optimize your web site enough to be ranked higher. And, please do NOT get tricked by any of those ads that promise you a top rank with Google in 30 days. It's not going to happen. Search Engine Optimization is a slow game. It's wait and watch most of the time. Results are not produced overnight; it takes search engines time to crawl a web site (generally two weeks between successive crawls) and it's likely that changes that are made today may not be seen by the search engines for the next 2-3 weeks. Also, it is not guaranteed that changes that were made will be successful. And, if they are not, they need to be tweaked and re–submitted for the desired result.
We often get clients who have a pretty good site going and they plan to revise it. The problem is that they are not sure (and no one can be) if the revised site is going to be as popular with the search engines and the consumers as the current version. This is a very serious concern and something that we deal with frequently. At IT & BPO Solutions, we have dedicated SEO strategists, who know how to make safe changes/additions. They are experts in Multivariate and A/B split system testing. Before making an important change permanently live, they will test and then re-test not only the search engine response but also how the consumers react to that change. Beautiful, isn't it? To help you decide which design is better, we'll give you direct statistics from the consumers as to what they like better. All this without taking your business offline or running an expensive/obtrusive opinion poll.
Internet Marketing
If you plan to proactively market your product/service with the search engines, then we can help you setup campaigns, manage your ad groups and select keywords and configure the bid amount.
Sponsored search results are tricky. While they guarantee coverage at pre-defined spots but you can run out of daily budgets very fast. A lot of care and attention has to go into how the campaigns are managed. Geographical targetting, setting daily maximums, running multiple ad groups and creating different ads are all a part of a successful internet marketing strategy. We can recommend where you should advertise and manage your internet marketing effort. We work with Google, Yahoo, Overture, MSN, Looksmart and other popular engines.
Ready to get started? Call us toll free: (877) 357-0417 or complete the Services Request form.
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Toll Free: (877) 357-0417
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